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HumanisedTech is fast gaining a reputation industry-wide for our top notch work and likeability!
A specialized content marketing & online sales outfit based out of Colombo and Melbourne! 🇱🇰 🇦🇺
We’re tired of one-size-fits-all marketing and content! And we stand out in the online marketing space in Sri Lanka and Australia because of our focus on segment-specific, website-focused content marketing. With an ear to the ground or the market, and the quality of the data we capture, our content marketing and tooling solutions help our clients sell online effortlessly!
A young, vibrant team
Our colourful bunch carries a refreshing attitude to selling through online channels. They marry a wide selection of individual passions that have led to HumanisedTech’s distinct reputation industry-wide. Market Research, Customer Discovery, Segmentation & Positioning, Web Analytics and Content Marketing…this is what we live for!
Trust us, our team’s likeable nature and what they disclose to you on selling online will totally make a conversation worth your while.
What Sets HumanisedTech Apart
We have solid processes in place for each of our content and tooling solutions to ensure proper delivery and timely results.
We generally don’t work with clients in every industry, and specialize in Finance Industry + Real Estate marketing and sales online for better focus.
Our team reserves experience in specific products and services, e.g. Motor Insurance, SME Loans, and Unit Trusts
We don’t jump into formulating marketing or content strategies without first conducting research and identifying segments.
We’re a boutique content marketing outfit and handle a maximum of 6 clients each year.
Here’s Why We’re Likable and Why the Industry Takes Note
“Our cultural development and evaluation software product Takso, although in the market for several years, didn’t have a complete set of tools set up online on either our site or portal to track user behaviour. We were missing out! HumansiedTech set up tools including Google Analytics, Google Tag Manager and FullStory and we knew more about our visitors in just weeks.”
John Smithies
Executive Officer @CDN
“We had a problem of attracting unqualified student leads to our hair and beauty academy. Up to 70% at times. HumanisedTech quickly dissected our customer segments and chose the most profitable one, and then built a net of content so that online visitors would be nurtured and not fall off our site at any point. Our student enrollments grew 5x in just a year!”
Mridu Parakh
Marketing Manager @IHB Education
Hasitha Samarasinghe
Head of Marketing @SDB Bank
Frequently Asked Questions
It is the use of different forms of content like blogs, articles, email newsletters, case studies, infographics, etc., to market to a target audience without marketing your product or service directly. It involves guiding potential customers along the customer journey in a natural, unforced way using content and building trusted relationships in the process, until they become a loyal customer.
A Free Tool for Any Marketer to Boost Your Company's Sales Online
Get your very own market report developed specifically for your industry! Normally valued at $2000, but we’re offering it free to select companies we’d like to work with.
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