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Blog Now or Suffer Later: 5 Reasons Blogging Is Now Critically Important for Any Business

5 Reasons Blogging Is Now Critically Important for Sri Lankan Brands

According to Semrush, blogging is the number one content marketing technique for 55% of businesses. Unlike social media, an appealing blog article will continue to benefit you long after it is published. As a marketer, you must constantly catch up with the current content marketing trends and adapt to the constant changes in the marketing landscape. Like it or not, blogging is essential for every Sri Lankan business. But the most common question we ask is, “Why does my business need a blog?” You should have a blog regardless of the type of business you manage, even if it is an online entrepreneurship or a local company.  

Based on an article on blogging by the writing studio, it was reported that with 77% of internet users reading blogs regularly, blogging still exists and is thriving. If you have not yet taken up blogging as part of your content marketing strategies, here are 5 reasons why it is essential to your brand in Sri Lanka: 

1. A blog can preserve your marketing strategy and structure your relevant content

Promoting your products and services is tricky, especially in today’s highly competitive business world. That’s where the blog comes in to save the day. It upholds your company’s business digital representation, keeps the audience occupied and interested, and promotes your brand. Consider advertising your videos, podcasts, interviews, and other content on your blog, as these are excellent materials for your readers and your website.  

It is always important to keep in mind that the essential part of blogging is the level of quality of your postings. 

2. A blog can attract new clients

You must create blog articles that provide only the information that your consumers are looking for. This is an excellent way to increase your website traffic beyond those directly searching for your company while remaining inside your target audience. 

Blogging and providing relevant content is a brilliant tactic for increasing traffic to your website and services. With the help of SEO tactics such as keywords, titles, meta descriptions etc., blog articles may become a vital tool for increasing your brand’s visibility. Moreover, each new blog you publish adds a new page to your website. This greatly assists SEO since it provides Google and other search engines a reason to stalk your website again to search for new content to index.  

Therefore, incorporate keywords into your content. Make a list of the relevant keywords, subjects, and categories that you want your company to be discovered for so that when writing your articles, you could use these terms and related keywords.

3. A blog can educate the audience about sellings

As much as people trust what’s directly told to them, people also trust the written word and blogs, increasing trust in your Sri Lankan brand. Firstly, make sure your content is valuable and detailed, encourage online readers to have a conversation and exchange their knowledge with your business and the rest of the readers. You will eventually see growth in trust in your brand as blogging keeps your business transparent.  

Under the current digital and marketing environment, the value of blogging for company endeavours cannot be overstated. Even with the rise of new creative methods to boost your brand visibility and promote your services, the value of what a blog can do to achieve the goals for your brand does not diminish. Regardless of your requirements, blogs are an excellent tool for increasing website traffic, increasing your audience and attracting new customers. 

4. A blog can help you advertise

According to Semrush, nearly 80% of businesses want to have an advertisement in the form of a series of articles rather than the typical “purchase now” flow. Customers now find traditional methods of commercials and advertising boring. Thus, finding new ways to offer your services is crucial.

According to a research study by HubSpot, businesses that publish more than 15 blog articles per month receive 3.5 times the traffic of blogs that publish merely 1-4 posts per month. Practically speaking, the more high-quality articles you provide your potential customers, the more they will engage with your website, and your audience will expand. 

5. A blog can help you to collect customer feedback and opinions

Blog postings provide an engaging environment for readers to add comments, opinions, or recommendations relating to your business. These comments help you analyze, understand, and discover what your customers expect from your company and their requirements. Thus, they are an excellent tool for identifying areas for development. 

Regardless if your customers don’t comment on your blog or not, you can still learn a lot from your audience’s demographics. You can also use analytics to discover what kind of posts readers like the most and then increase those posts, which will help you come up with fresh blog ideas. 


It’s important that your business understands the value of blogging as it’s mostly underestimated for not providing much value to the business which, is not true. Therefore, we hope that you read and receive a comprehensive understanding on how blogging can contribute to your business growth and sales and thereby, adopt blogging as a part of your content marketing technique.


7 Reasons Why Your Business Needs a Blog

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