If you’re a start-up business and wonder how content marketing will help your business flourish, you have reached the right site for advice. Content marketing is essential for every business regardless of their type of industry. Most Sri Lankan companies lack proper content marketing strategies as they lack knowledge in the area before establishing the business.
According to SEMrush, more than 91% of businesses use content marketing. However, are they properly making use of it? Therefore, before you begin your businesses’ content marketing strategy, the following factors need to be kept in mind:
Organizational objectives, mission and vision
Unfortunately, most people in our locality rush into things without thinking twice about many areas. Similarly, one of those mistakes lies in going forward with a content marketing strategy without a clear idea of its organizational objectives, mission and vision statements.
Your business thus needs a documented content marketing strategy (DCS). This business plan sets out the objectives you would want to achieve through content marketing and how you will achieve it.
According to the Content Marketing Institute, 43% of B2B marketers have implemented a documented content marketing strategy, while 36% of B2B marketers have a content marketing strategy but haven’t documented it. On the other hand, 60% of highly effective B2C marketers have a documented content marketing strategy.
Therefore, first thing’s first. Having a clear idea of your organizational objectives, mission, and vision and how you will formulate them in your content marketing is vital before beginning your business’ content marketing strategy.
To whom are you marketing your products and services?
After having a clear cut idea of your organization’s objectives, mission and vision, it is essential to identify to whom you’re going to market your products and services. You call this segment of audience your target or niche audience as you’re specifically focusing on a group of people with a specific taste or liking to what you’re offering.
Unfortunately, most local businesses are not target-oriented. Is that a bad thing or a good thing depends on how confident you are in understanding the local market and your sales position. However, our research has identified that companies with a solid target-focused consumer base are profitable.
The best way to identify your target audience is by understanding your business’ area of specialty. We recommend you have a strong niche focus on your audience. Identify their age, interests, problems, gender and other demographic features to build typical personas. The most significant advantage that you could gain from creating focused content on your niche is that your content will be relevant and will catch the attention of your target audience. However, there’s no doubt that finding the perfect niche can be time consuming and challenging.
Notify Visitors has discovered various platforms where you can find the perfect target audience in 2021. Facebook is the largest social media platform with the highest number of visits per day. 320 million people in India use Facebook, and 74% of users using FB earn a solid income of more than USD 75k. As a fresh content marketer, you will have excellent knowledge in finding appropriate niche focuses for your other products and services through experience.
Planning the content creation process
Like every united household, we have our thathis, ammis, puthas and seeyas holding different responsibilities under a specific schedule. Similarly, you should plan your content creation process and be mindful of the process to be clear and specific about who is in charge of creating, writing and updating content blogs on your social media and website, what resources that you require for creating content, publishing schedule of your content piece, who has the ultimate approval for your content and what happens after that once the content is published.
According to the Content Marketing Institute, 73% of businesses have arranged for someone to watch their content marketing strategy. Therefore, always remember that you should not run around doing all the work. Plan up the content creation process with people to make the process more effective and stress-free.
Most businesses in Sri Lanka need a blog as their exclusive marketing tool and as its primary focus of attention for all their content marketing efforts. OptinMonster reported that 57% of marketers successfully got hold of customers primarily through blogs. Therefore, blogs can make a significant impact in upholding your marketing strategy.
Blogs are always based on inspiring and insightful content which your customers look forward to reading. A good blog is supposed to provide a sufficient understanding of your products and services to potential buyers and make them gain your trust through blogs. Some ideas for interesting blog topics can be based on “How to guide”, tutorials, case studies, professional advice, industry news, etc.
Most of y’all would have read fun blogs on marketing through HubSpot and Neil Patel. Did you notice how fun and vibrant the vibe is on a marketing blog like theirs?
Similarly, your blogs do not have to be too formal; you should always make them fun and engaging for the reader to be comfortable.
Another critical step that most local businesses miss out on in their content marketing strategy is thorough keyword research.
If you’re wondering what the use of a keyword is, it does wonders to your site. These are basic terms that prospective buyers type on their search engines to browse relevant content, and Google uses these terms to determine what your content is based on the relevance of the search.
According to Ahrefs, 92.42% of keywords obtained 10 searches or less than that every month. To ensure that search results direct your site to customers, you need to check Google Analytics and Google Search Console to understand what type of keywords already direct visitors to your site.
Google Keyword Planner will give you an understanding of what type of keywords are people typing to find relevant content.
After finding the keywords through Google Keyword Planner, you can include them in the title of the content piece and page, the SEO title of the content, all over the content’s body and links which connect to the content.
If you haven’t made a content marketing strategy yet to flourish your business, it’s high time that you do it. This article will help you gain surefire leads in no time, if you keep the above mentioned factors in mind when creating a content marketing strategy.